BUSY LIQUOR WHOLESALER-MON to FRI-BRISBANE BASED

ESTABLISHED CUSTOMER & SUPPLIER BASE – EXCLUSIVE PRODUCTS – RETURNS 41%

Based in Brisbane, this established Liquor Wholesaler offers an exciting and exclusive range of internationally acclaimed beers, wines and spirits from well-known European suppliers, as-well-as New Zealand and Australian wineries.

The customer base consists of; National Chains, State based independent retailers, restaurants and clubs, also the business supplies a number of liquor wholesalers with a select range of products, and in one particular case, the owners are shareholders of one of the wholesalers, therefore allowing customers throughout the state to purchase their products. The large customer base mainly purchase products in Queensland, Northern New South Wales, the Northern Territory and New Guinea.

In addition to supplying the licensed trade, the company is currently negotiating with an independent supermarket chain with outlets in both Queensland and South Australia for the supply of a new isotonic beverage with a strong marketing emphasis, and distribution channel that will deliver added sales through non-licensed outlets.

The company enjoys the support and longevity of the supply agreements and business relationships developed with some of Europe’s major beer, wine and spirit producers, along with New Zealand and Australian wineries. To compliment these agreements and strong marketing support based on an integrated marketing plan for each of the suppliers exists, including one particular supplier offering yearly rebates on achieving targets.

Some of the marketing funds offered, embrace sponsorship packages of high profile elite sporting events held within Australia, with an international alignment.

A further exclusive supply agreement with a major company in Melbourne & Sydney markets enables the business to access new products ‘exclusively’ on an ongoing basis whilst minimising costs. Through this association, reciprocal assistance is given by way of knowledge, staff training, new product releases and supply issues, something that is extremely valuable and unique in this industry.

The business was established in May 2005 and currently operates with four full-time, one permanent part time, and a casual, giving flexibility to staff levels.

Logistics is easily managed out of a specialist distribution warehouse in Coopers Plains Brisbane, and a separate storage facility is used for all promotional material which is accessible seven days a week (if necessary). The business operates from the owner’s purpose built home-office and communicates directly with the distribution company on a daily basis for the incoming and outgoing supply of goods to the trade.

To be successful in this industry, the company recognises the key to success is based on good stock control. Understanding the process involved in purchasing, managing logistics and a sound concept of marketing consumer goods as-well-as building lasting relationships with both suppliers and customers. Because of these strong relationships the Company has with its suppliers and customers, the owner would like to spend some time with the new owner to facilitate a healthy and rewarding transition.

Price: $450,000 + Stock

Exclusive Broker
Ian Salter
0433 563 585
ian@benchmarkbusiness.com.au

GENERIC PHOTOS USED FOR ILLUSTRATION PURPOSES ONLY

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