Online Retail – Coffee, Tea, Etc

Online marketplace for coffee, tea, hot chocolate, and associated accessories

Financial information for 14/15 financial year
– Total sales: $140,000
– Avg monthly sales: $11,667
– Gross profit: tba
– Adjusted net profit: tba
– Unique visits to website: 60,209
– Ecommerce conversion rate of 2.5-2.8%

OVERVIEW
– e-commerce retail marketplace for lovers of quality coffee, tea and hot chocolate
– Combines content publishing with retail to create a destination where customers can learn more about the art of buying and brewing quality coffee, teas and chocolate
– Makes an often hard-to-find brand of coffee, tea, and hot chocolate accessible nationwide

POINTS OF DIFFERENTIATION
– Is a centralised marketplace online for coffee and tea
– Product photography and quality design appeals to target audience
– Is set up to serve corporate subscriptions (this feature has not yet been utilised)
– 1750 email subscribers

GROWTH OPPORTUNITIES
– Product range could be expanded (tripled) to offer more brands and SKUs, plus the accessories range could also expand to include coffee machines
– More regular email marketing and building of databased to generate more sales
– The website platform could be used more effectively to run promotional banners and keep content fresh
– Greater efficiency in inventory and fulfilment management
– Has the potential to achieve 20000+ unique visits per month
– The introduction of an office subscription market would see recurring revenue via weekly/ monthly subscription offerings providing regular delivery of fresh coffee and to the workplace
– Electrical accessories offers a greater sales volume beyond consumables

STRENGTHS/ BENEFITS
– Home based business requiring minimal external resources
– Suitable business for an individual or couple (managing 1000 orders per month can be handled by 1 person)
– Multiple growth opportunities
– Strong supplier relationships in place
– Can be operated from anywhere in Australia

Contact Cameron Ryan of Boyd Ryan Business Sales & Consultants on 0411 145 114 for a confidential discussion about this business. Please quote reference BR1146.

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